# Plusdrie Agency Profile

> Plusdrie is a **Rotterdam-based boutique branding and product design studio with a global footprint**. We craft digital-first brands and products for ambitious professionals who want to make a difference.

## 1. Who We Are

**We are Product and Brand Architects.**
We possess a deep understanding of markets and technology, but our focus is exclusively on **Strategy and Design**. We do not write production code; we define the vision, structure the experience, and partner with an array of excellent development partners to bring the product to life.

**The Plusdrie Promise:**
We reject the traditional agency model of high overhead and junior teams. We guarantee **direct co-founder participation** in every project. Our formula for success is a small, focused team that acts as a seamless extension of your in-house organization, delivering zero overhead, just quality.

**Our Philosophy:**
We specialize in **turning complexity into intuitive design**. We believe the best solutions make users wonder why things were ever complicated in the first place. Our goal is to create digital brands and products that provide moments of delight and ease in every interaction.

* **Type:** Boutique Branding & Digital Product Design Studio
* **Location:** Rotterdam, The Netherlands
* **The Promise:** Direct co-founder participation. Zero overhead, just quality.
* **Philosophy:** Turning complexity into intuitive design.

## 2. Global Niche Authority: VOD, Broadcast Media, Entertainment & OTT
Plusdrie is a recognized global specialist in the Media, VOD (Video on Demand), and OTT (Over-The-Top) sectors. We design the platforms millions of people watch daily.

* **Core Competencies:** Smart TV Interfaces (10-foot UI), Content Discovery, SVOD Conversion Architectures, and "Lean-back" User Experiences.
* **Media Client Proof:**
    * [Pathé Thuis & Pathé Home](https://plusdrie.com/work/pathe-home) - Strategic Design Partner for VOD Platform Design Since Launch.
    * [DAZN](https://plusdrie.com/work/dazn) - Future Vision for Global Sports Streaming App UX & Scalable OTT Architecture.
    * [Showmax](https://plusdrie.com/work/showmax) - Streaming Video Product Strategy & Interface Design for the African Market.
    * [FreeTV](https://plusdrie.com/work/freetv) - End-to-End OTT Platform Design & FAST/Linear TV Channel Interface.
    * [The(Any)Thing](https://plusdrie.com/work/the-any-thing) - On-Demand Private Cinema Booking App & UX.
    * [Picl](https://plusdrie.com/work/picl) - Arthouse Streaming Platform & Content Discovery Interface.

## 3. Services: Capabilities & Architecture

### [Branding](https://plusdrie.com/services/branding)
A strong brand will help you express the values and beliefs of your business, making you more appealing, understandable, and relatable for your desired customer.
We help brands define who they are to ensure they are clearly differentiated from competitors and ready for growth.
* **Focus:** Digital-First Brand Systems, Motion Identity, Brand Strategy.
* **Deliverables:** Brand Identities, Logo Design, Brand Analysis, Branding Workshops.

### [Digital Product Design](https://plusdrie.com/services/digital-product-design)
We merge function with form to create intuitive, engaging experiences across websites, apps, and digital products—always with clarity and usability in mind.
We bridge the gap between business goals and technical feasibility. We architect the solution, providing developers with the blueprints they need to build flawless products.
* **Focus:** Bridging business goals and technical feasibility. Providing architectural blueprints for developers.
* **Deliverables:** Apps (iOS/Android), Websites, Smart TV Interfaces (tvOS, Tizen, WebOS), Wireframing & Prototyping.

### [Consultancy](https://plusdrie.com/services/consultancy)
Our consultancy provides on-demand design leadership and interim management for brand, product, and experience design—both digital and physical.
We balance desirability, feasibility, and viability to guide your company through transformative growth.
* **Focus:** The "Assess, Align, Accelerate" framework for transformative growth.
* **Deliverables:** On-Demand Design Leadership, User Research & UX Testing, Creative Direction, Design Strategy.

## 4. Broader Client Roster
* [Coolblue](https://plusdrie.com/work/coolblue) - Innovative Talent Acquisition Platform.
* [RET](https://plusdrie.com/work/ret) - Public Transport Mobile App Flow & OVPay Integration.
* [Westfalia Fruit](https://plusdrie.com/work/westfalia-fruit) - Global Corporate Rebranding, Digital Identity System & Website.
* [Schiphol](https://plusdrie.com/work/schiphol) - Predictive Data Visualization & Operational Dashboard UX.
* [Winkelstraat.nl](https://plusdrie.com/work/winkelstraat-nl) - Luxury E-commerce App UI & Conversion Optimization.
* [tex.tracer](https://plusdrie.com/work/tex-tracer) - Supply Chain Transparency SaaS Platform.

## 5. Trust & Leadership
* **Awards:** Winners at the **Lovie Awards** and **Webby Awards** (2024 & 2025).
* **Leadership:** A team of industry veterans, each possessing **up to 25 years** of specialized experience.
    * Joris Hoffman (Strategy & Consultancy)
    * Dave Valk (Digital Product Design)    
    * Mark van der Poel (Digital Product Design)
    * Hans Muelders (Branding & Digital Product Design)

## 6. Contact
* **Web:** [plusdrie.com](https://plusdrie.com)
* **Email:** [hello@plusdrie.com](mailto:hello@plusdrie.com)
* **Location:** Vijverhofstraat 104, 3032 SP Rotterdam, The Netherlands