Moyee is a playful coffee brand that initiated the world's first FairChain coffee, moving the value chain to the coffee's origin.
With FairChain, Moyee tries to restore the coffee chain, because global coffee production is notoriously complex and involves countless intermediaries, each taking a piece of the pie along the way.
The goal is to create a 50/50 balance between coffee producers and coffee drinkers. Quite a hardcore ambition, but they are already well on their way. I
n addition to the 20% FairChain premium for coffee farmers, they leave 300% more money in the coffee-producing country! And that while you don't pay a cent more for your cup of coffee, win-win!
Because Moyee aims to be radically transparent, we have helped them add Blockchain-traceability to their FairChain flow. Giving all stakeholders – farmers, roasters, and consumers – access to data across the entirety of the supply chain.
Moyee uses this data to analyse the supply chain to identify inefficiencies. For consumers, it provides new levels of transparency around origin and quality. And allowing, for the first time, a coffee drinker in Europe to pull up this data and verify precisely the source of their coffee.
Together with Moyee Coffee we created a mobile web application that, by scanning a QR code, connects consumers directly to the farmer that grew their coffee. This app allows them to trace every fair step their coffee made before it ended up in their cup.
