Challenge

Our primary challenge for FreeTV involved two critical areas:

first, crafting a comprehensive UX/UI design that accommodates Hebrew's right-to-left orientation, ensuring a seamless user experience across all platforms, including Smart TV, mobile, and desktop;

second, guiding FreeTV in finding a suitable technology partner capable of executing their ambitious product roadmap.

Solution

From the outset, we played a strategic consultancy role, focusing on delivering an intuitive and engaging user experience, with a strong emphasis on content and onboarding. This approach was aimed at exceeding user expectations, minimizing churn, and maximizing engagement.

Our team developed user-friendly and captivating interfaces, with special consideration for Hebrew's right-to-left design requirements. This highlighted the universal applicability of our UX insights. By concentrating on a seamless content experience and smooth onboarding process, we ensured that users could easily navigate and enjoy FreeTV's offerings across all platforms.