The next big thing in cinema.
Consultancy
Product Design
Since its inception, The(Any)Thing has relied on us to shape and drive its holistic design vision. As their Head of Design, we've immersed ourselves in their organization to deliver innovative and cohesive solutions that set them apart.
The(Any)Thing is the first-ever personal on-demand cinema that offers an immersive viewing experience in custom high-end private cinema rooms.
Challenge
The(Any)Thing aimed to revolutionize the traditional cinema experience by creating the first-ever personal on-demand cinema. The challenge was to seamlessly integrate both physical and digital elements to offer a fully customizable and immersive movie-watching experience.
Solution
Since its inception, we have played a key role in shaping The(Any)Thing’s design vision, acting as their in-house Head of Design. Our involvement included all aspects of product design, from the physical experience (in collaboration with ...staat) to the development of the digital product experience within our own studio.
We reimagined the cinema booking process to make it easy for users to choose a cinema room, pick films, schedule viewings, and manage their in-room experience through the app.
The app empowers users to control every aspect of their viewing experience. They can decide not only when a movie starts but also where it plays, down to the specific location and room. During the screening, users have complete control over their environment, including adjusting lighting, temperature, sound, and pausing the movie. Additionally, they can order snacks directly from the app without interrupting the movie.
Result
The(Any)Thing has transformed the way people book and experience movies, offering unparalleled flexibility and personalization. The platform is now live at Pathé Ypenburg in The Hague, Hotel New York in Rotterdam, and O.T.T.O in Wijk bij Duurstede, providing a unique and user-friendly cinema experience that has been well-received by audiences.
Zero overhead, just quality. Our go-to boutique since the founding of our streaming service.
Thomas van de Weerd
Founder/CEO
-
The(Any)Thing
Zero overhead, just quality. Our go-to boutique since the founding of our streaming service.
Thomas van de Weerd
Founder/CEO
-
The(Any)Thing
Zero overhead, just quality. Our go-to boutique since the founding of our streaming service.
Thomas van de Weerd
Founder/CEO
-
The(Any)Thing
Zero overhead, just quality. Our go-to boutique since the founding of our streaming service.
Thomas van de Weerd
Founder/CEO
-
The(Any)Thing
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