Award winning VOD experience.
Consultancy
Branding
Product Design
Since its founding in 2011, we have been the key strategic design partner for Pathé Thuis, creating seamless viewing experiences across desktops, mobiles, tablets, and smart TVs.
Pathé Thuis is the leading TVOD service in the Netherlands, offering film rentals and purchases to millions of households and has seen impressive year-on-year growth since its inception. Our work was recognized with the prestigious Dutch Interactive Award for the best e-commerce platform shortly after its 2012 debut and continues to thrive, with 2023 being the best year yet.
Ongoing Improvements
Our approach has always focused on continuous improvement to enhance user engagement.
One significant discovery was that if the look and feel of the app resonates with the story and atmosphere of the movies it showcases, people are more likely to engage. To achieve this, we introduced a powerful new feature for automatically created movie detail pages.
This feature uses just one piece of artwork to generate comprehensive pages and promotional materials for each movie across various devices (such as PCs, TVs, and smartphones). An algorithm analyzes the artwork to select colors and styles that are then applied across all promotional content and detail pages, ensuring a cohesive and thematic design that reflects the movie's vibe.
This innovation not only simplifies the workload for the content team but also enriches the browsing experience by providing visually cohesive and theme-consistent interfaces for users. This strategic move has led to more effective user engagement and higher conversion rates, as the app's design and the content's essence become one and the same.
Result
Pathé Thuis has successfully maintained its leadership in the TVOD market, with continuous growth and innovation. The platform's user-friendly design and engaging features have contributed to higher user engagement and conversion rates, reinforcing its position as the top VOD service in the Netherlands.
Plusdrie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
Christiaan Veldkamp
Head of Apps
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Pathé Thuis
Plusdrie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
Christiaan Veldkamp
Head of Apps
-
Pathé Thuis
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