Ongoing Improvements

Our approach has always focused on continuous improvement to enhance user engagement.

One significant discovery was that if the look and feel of the app resonates with the story and atmosphere of the movies it showcases, people are more likely to engage. To achieve this, we introduced a powerful new feature for automatically created movie detail pages.

This feature uses just one piece of artwork to generate comprehensive pages and promotional materials for each movie across various devices (such as PCs, TVs, and smartphones). An algorithm analyzes the artwork to select colors and styles that are then applied across all promotional content and detail pages, ensuring a cohesive and thematic design that reflects the movie's vibe.

This innovation not only simplifies the workload for the content team but also enriches the browsing experience by providing visually cohesive and theme-consistent interfaces for users. This strategic move has led to more effective user engagement and higher conversion rates, as the app's design and the content's essence become one and the same.