About us
We're a strategic design studio based in Rotterdam. Our work focusses on crafting digital-first brands and products for ambitious companies who want to make a difference.
We keep things simple
We don’t hide behind process. We go straight to the heart of the problem and design from clarity. That’s how we create things people actually enjoy using.
We don't compromise on quality
We act as partners
We keep things simple
We don’t hide behind process. We go straight to the heart of the problem and design from clarity. That’s how we create things people actually enjoy using.
We don't compromise on quality
We act as partners
We keep things simple
We don't compromise on quality
We act as partners
We keep things simple
We don’t hide behind process. We go straight to the heart of the problem and design from clarity. That’s how we create things people actually enjoy using.
We don't compromise on quality
We act as partners
Recognition
In 2024 & 2025 our work has been recognised by both the Lovie and the Webby Awards, the most prestigious awards in our industry.
Our services
Branding
A strong brand will help you express the values and beliefs of your business making you more appealing, understandable and relatable for your desired customer.
Brand identities
Brand identities
Brand identities
Brand identities
Logo design
Logo design
Logo design
Logo design
Brand analisys
Brand analisys
Brand analisys
Brand analisys
Branding workshops
Branding workshops
Branding workshops
Branding workshops
Digital Product Design
We merge function with form to create intuitive, engaging experiences across websites, apps, and digital products — always with clarity and usability in mind.
Apps
Apps
Apps
Apps
Websites
Websites
Websites
Websites
Smart TV Interfaces
Smart TV Interfaces
Smart TV Interfaces
Smart TV Interfaces
UX/UI design
UX/UI design
UX/UI design
UX/UI design
Design sprints
Design sprints
Design sprints
Design sprints
Wireframing & prototyping
Wireframing & prototyping
Wireframing & prototyping
Wireframing & prototyping
Consultancy
We offer on-demand design leadership and interim management, bringing structure and scalable processes to your design function so your team can focus on the work that supports business results.
On-demand design leadership
On-demand design leadership
On-demand design leadership
On-demand design leadership
User Research & UX Testing
User Research & UX Testing
User Research & UX Testing
User Research & UX Testing
Creative direction
Creative direction
Creative direction
Creative direction
Design strategy
Design strategy
Design strategy
Design strategy
Meet the team
We’re a dedicated team of experts that act as an extension of your brand.
Dave Valk
Product Design
Hans Muelders
Branding & Digital Design
Joris Hoffman
Consultancy
Mark van der Poel
Product design
Small team.
We’re an intentionally small studio as we believe personal commitment leads to the best results
Vast experience.
We bring over 25+ years of experience working for start-ups to global established brands.
Rooted in strategy.
Every creative decision we make is intentional, strategic, and built to serve a purpose.
Plusdrie has a wealth of experience in brand design and an eye for detail. They have accurately translated our brand values into a modern visual identity for our website that truly reflects who we are as a company.
Jelle Wigboldus
Global Communication Manager
Plusdrie has a wealth of experience in brand design and an eye for detail. They have accurately translated our brand values into a modern visual identity for our website that truly reflects who we are as a company.
Jelle Wigboldus
Global Communication Manager
Plusdrie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
Christiaan Veldkamp
Head of Apps
Plusdrie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
Christiaan Veldkamp
Head of Apps
Plusdrie was the perfect partner for us to launch FreeTV, grasping our vision from start to finish, pushing us beyond our limits, and proving essential to our success.
Limor Coen
VP of Product
Plusdrie was the perfect partner for us to launch FreeTV, grasping our vision from start to finish, pushing us beyond our limits, and proving essential to our success.
Limor Coen
VP of Product
From understanding and designing challenging flows to coaching our in-house design team, Plusdrie is our valued design partner.
Jolanda Kooi
Co-Founder/CEO
From understanding and designing challenging flows to coaching our in-house design team, Plusdrie is our valued design partner.
Jolanda Kooi
Co-Founder/CEO
We were looking for experienced designers who challenged us and dared to ask tough questions about the platform.
Wibe van de Vijver
CEO
We were looking for experienced designers who challenged us and dared to ask tough questions about the platform.
Wibe van de Vijver
CEO
Zero overhead, just quality. Our go-to boutique since the founding of our private cinema service.
Thomas van de Weerd
Founder/CEO
Zero overhead, just quality. Our go-to boutique since the founding of our private cinema service.
Thomas van de Weerd
Founder/CEO
Plusdrie truly put the user first whilst having the talent and guts to push visual boundaries and interactions. They understand, and can communicate the added value of the smallest detail in a design.
Poyan Karbor
Head of Design
Plusdrie truly put the user first whilst having the talent and guts to push visual boundaries and interactions. They understand, and can communicate the added value of the smallest detail in a design.
Poyan Karbor
Head of Design
We only work with rockstars, and these guys really do rock.
Joost van der Veer
CEO
We only work with rockstars, and these guys really do rock.
Joost van der Veer
CEO
Plusdrie were brutally honest with us and challenged us on everything, this refreshing approach helped skyrocket our business valuation.
Stefan Bijen
CTO
Plusdrie were brutally honest with us and challenged us on everything, this refreshing approach helped skyrocket our business valuation.
Stefan Bijen
CTO
Plusdrie transforms business requirements into highly effective designs, giving the confidence needed to move an idea into a user experience
Aviram Bogin
Product Lead
Plusdrie transforms business requirements into highly effective designs, giving the confidence needed to move an idea into a user experience
Aviram Bogin
Product Lead
Plusdrie were instrumental in making Showmax a world-class streaming video product. I highly recommend them.
Barron Ernst
Chief Product Officer
Plusdrie were instrumental in making Showmax a world-class streaming video product. I highly recommend them.
Barron Ernst
Chief Product Officer
At Coolblue we create almost everything ourselves, but sometimes we need extra expertise and Plusdrie design the right Coolblue feeling.
Jeroen Guichelaar
UX Director
At Coolblue we create almost everything ourselves, but sometimes we need extra expertise and Plusdrie design the right Coolblue feeling.
Jeroen Guichelaar
UX Director
Plusdrie has a wealth of experience in brand design and an eye for detail. They have accurately translated our brand values into a modern visual identity for our website that truly reflects who we are as a company.
Jelle Wigboldus
Global Communication Manager
Plusdrie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
Christiaan Veldkamp
Head of Apps
Plusdrie was the perfect partner for us to launch FreeTV, grasping our vision from start to finish, pushing us beyond our limits, and proving essential to our success.
Limor Coen
VP of Product
From understanding and designing challenging flows to coaching our in-house design team, Plusdrie is our valued design partner.
Jolanda Kooi
Co-Founder/CEO
We were looking for experienced designers who challenged us and dared to ask tough questions about the platform.
Wibe van de Vijver
CEO
Zero overhead, just quality. Our go-to boutique since the founding of our private cinema service.
Thomas van de Weerd
Founder/CEO
Plusdrie truly put the user first whilst having the talent and guts to push visual boundaries and interactions. They understand, and can communicate the added value of the smallest detail in a design.
Poyan Karbor
Head of Design
We only work with rockstars, and these guys really do rock.
Joost van der Veer
CEO
Plusdrie were brutally honest with us and challenged us on everything, this refreshing approach helped skyrocket our business valuation.
Stefan Bijen
CTO
Plusdrie transforms business requirements into highly effective designs, giving the confidence needed to move an idea into a user experience
Aviram Bogin
Product Lead
Plusdrie were instrumental in making Showmax a world-class streaming video product. I highly recommend them.
Barron Ernst
Chief Product Officer
At Coolblue we create almost everything ourselves, but sometimes we need extra expertise and Plusdrie design the right Coolblue feeling.
Jeroen Guichelaar
UX Director
Plusdrie has a wealth of experience in brand design and an eye for detail. They have accurately translated our brand values into a modern visual identity for our website that truly reflects who we are as a company.
Jelle Wigboldus
Global Communication Manager
Plusdrie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
Christiaan Veldkamp
Head of Apps
Plusdrie was the perfect partner for us to launch FreeTV, grasping our vision from start to finish, pushing us beyond our limits, and proving essential to our success.
Limor Coen
VP of Product
From understanding and designing challenging flows to coaching our in-house design team, Plusdrie is our valued design partner.
Jolanda Kooi
Co-Founder/CEO
We were looking for experienced designers who challenged us and dared to ask tough questions about the platform.
Wibe van de Vijver
CEO
Zero overhead, just quality. Our go-to boutique since the founding of our private cinema service.
Thomas van de Weerd
Founder/CEO
Plusdrie truly put the user first whilst having the talent and guts to push visual boundaries and interactions. They understand, and can communicate the added value of the smallest detail in a design.
Poyan Karbor
Head of Design
We only work with rockstars, and these guys really do rock.
Joost van der Veer
CEO
Plusdrie were brutally honest with us and challenged us on everything, this refreshing approach helped skyrocket our business valuation.
Stefan Bijen
CTO
Plusdrie transforms business requirements into highly effective designs, giving the confidence needed to move an idea into a user experience
Aviram Bogin
Product Lead
Plusdrie were instrumental in making Showmax a world-class streaming video product. I highly recommend them.
Barron Ernst
Chief Product Officer
At Coolblue we create almost everything ourselves, but sometimes we need extra expertise and Plusdrie design the right Coolblue feeling.
Jeroen Guichelaar
UX Director
We work for a broad spectrum of clients.
We work for a broad spectrum of clients.
We work for a broad spectrum of clients.
We work for a broad spectrum of clients.
We’re always on the lookout for great brands who are
passionate about both their products and their customers.
