Furthermore, we executed a complete platform-wide UX Design strategy and set-up a brand new design system enabling experimentation through small iterative changes. These efforts helped re-align the focus of the in-house product and development teams.

With our joint retention efforts in place, we started using multi-variant testing to drastically improve the customer onboarding flows, which helped to acquire an retain an insane (not to be disclosed) amount of active paying subscribers in a ridiculously short time.

But if you enjoy talking numbers, thanks to our data-driven approach we also managed to boost a failing 2.8 AppStore rating to a 4.8 within a single release.