The next big thing in cinema.
Consultancy
Product Design
The(Any)Thing has trusted us as their go-to product & brand design partner since day one. Together we crafted a groundbreaking on-demand cinema experience that seamlessly blends the physical and digital worlds, earning a Bronze Lovie and the People’s Lovie Award.
The(Any)Thing is the first-ever personal on-demand cinema that offers an immersive viewing experience in custom high-end private cinema rooms.
Challenge
The(Any)Thing aimed to revolutionize the traditional cinema experience by creating the first-ever personal on-demand cinema. The challenge was to seamlessly integrate both physical and digital elements to offer a fully customizable and immersive movie-watching experience.
Solution
Since its inception, we have played a key role in shaping The(Any)Thing’s design vision, acting as their in-house Head of Design. Our involvement included all aspects of product design, from the physical experience (in collaboration with ...staat) to the development of the digital product experience within our own studio.
We reimagined the cinema booking process to make it easy for users to choose a cinema room, pick films, schedule viewings, and manage their in-room experience through the app.
The app empowers users to control every aspect of their viewing experience. They can decide not only when a movie starts but also where it plays, down to the specific location and room. During the screening, users have complete control over their environment, including adjusting lighting, temperature, sound, and pausing the movie. Additionally, they can order snacks directly from the app without interrupting the movie.
Result
The(Any)Thing has transformed the way people book and experience movies, offering unparalleled flexibility and personalization. The platform is now live at Pathé Ypenburg in The Hague, Hotel New York in Rotterdam, and O.T.T.O in Wijk bij Duurstede, providing a unique and user-friendly cinema experience that has been well-received by audiences.
Our work for The(Any)Thing received the 2024 Bronze Lovie Award in the Apps, Platform & Software category, as well as the People’s Lovie Award.
Zero overhead, just quality. Our go-to boutique since the founding of our private cinema service.
Thomas van de Weerd
Founder/CEO
-
The(Any)Thing
Zero overhead, just quality. Our go-to boutique since the founding of our private cinema service.
Thomas van de Weerd
Founder/CEO
-
The(Any)Thing
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